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Puma Energy Web Redesign

Increasing Engagement By 63% Through Design & SEO

  • Puma Energy’s website did not align with the company’s brand image or appeal to mobile users
  • We introduced a modern web design, focused on customized user journeys and SEO
  • An increase of 63% in user engagement, along with enhanced brand consistency and accessibility
puma energy website redesign case study

The Challenge

Puma Energy faced several challenges with its website:

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Inconsistent Branding

Branding was inconsistent across the website, which made it difficult to reinforce the brand’s position and value proposition in the evolving energy industry.

No Tailored User Journeys

Because Puma Energy caters to both B2B and B2C audiences, they needed individualized user journey flows, targeted messaging and strategic CTAs.

Poor Mobile Optimization

The previous website was not fully optimized for mobile experiences, causing missed opportunities given the rise in mobile usage around the world.

Failure to Adapt to SEO

The previous website was not optimized for search engines, which had a negative effect on organic traffic and brand visibility.


We delivered results through
Custom Web Design & Search Engine Optimization.

Some of our deliverables included:
  • Design Overhaul

    Through carefully chosen typography, vibrant colors and custom graphics, we introduced a modern design to make the website more visually appealing and consistent with the brand.

  • Customized User Journey Flows

    We created tailored user journey flows for B2B and B2C audiences, to guide each segment from awareness to conversion.

  • Responsive Design

    We designed a responsive layout to provide a seamless experience on both desktop and mobile devices.

  • Comprehensive SEO

    We conducted comprehensive keyword research and search engine optimization to boost the website’s ranking and visibility.

The Results

Just 3 weeks after launch,
we improved Puma Energy’s engagement and reach:

We increased
website visitors by

27 %

increasing Puma Energy’s reach.

We increased
direct traffic by

32.1 %

reducing Puma’s dependency on external sources.

We increased
user engagement by

63 %

through engaging
and informative content.

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