Free Conversion Rate Calculator

What Is A Conversion Rate?

A conversion rate is a metric commonly used in marketing, sales, and web analytics. It refers to the percentage of users who take a desired action out of the total number of visitors or viewers.

This metric is essential for understanding the effectiveness of a website, campaign or other business activities.

What Is The Conversion Rate Formula?

The conversion rate formula is calculated by dividing your total number of impressions or viewers who completed an action by the overall number of impressions or viewers.

You can multiply this decimal number by 100 to convert it to a percentage.

Different Types Of Conversions

Conversion types can vary widely depending on the industry, objectives and platforms involved.

Some common types of conversions include:

• Sales: When someone completes a purchase of your goods or services
• Sign-ups: When someone signs up to your newsletter, subscriptions or events through a form, pop-up or call to action (CTA)
• Downloads: When someone downloads an extended source of information, such as guides or white papers
• Contacts: When someone messages you directly or fills in a contact form from information found on your website or ad
• Link clicks: When someone visits a desired point through a hyperlink on your campaign

As a business owner, it’s important you track the types of conversions or actions that are helping you achieve your company goals, whether they are to boost revenues, increase brand awareness, build contacts or so on.

3 Reasons To Use Our Free Conversion Rate Calculator

Our conversion rate calculator brings you three key benefits:

Reason 1. It Does The Math For You

Conversion rates can be difficult to calculate and track.

That’s why our calculator does the math for you, generating your conversion rate in just a few clicks with 100% accuracy.

Reason 2. It Shows Whether You Need Improvements

It allows you to accurately measure the effectiveness of your marketing campaigns, website design and sales strategies.

Knowing your conversion rate helps in understanding how well your efforts are translating into actual results, like sales or leads.

Reason 3. It Help You Increase The Conversion Rate Of Your Ads & Landing Pages

Knowing your conversion rate is the first step to improving it.

At Digital Silk, we deliver expert website, content and digital marketing solutions to drive the conversions of your ads and landing pages.

What Are Conversion Rate Examples?

Some common examples of conversion rates to track include:

Example 1. Number Of Clicks

Clicks conversion rate is the number of viewers that have clicked on an ad campaign or desired website area.

For example, an airline runs an advert promoting a flash sale for flights on its website. The campaign is pushed across websites through Google Ads until after one month it has been seen by 15,000 viewers.

During the same period, 2,000 visitors accessed the airline using the advert’s link, resulting in a click conversion rate of 13.3%.

Example 2. Number Of Downloads

Download conversion rate is the number of website visitors who have downloaded a specific piece of content through a button and CTA on the site.

For example, an interior design firm conducts a study on design trends in 2024 and adds it as a download option to their website’s homepage.

The homepage receives 1,000 unique visitors and the study is downloaded 10 times each week. The interior design firm’s download conversion rate is 1%.

Example 3. Number Of Purchases

Purchase conversion rate is the percentage of your total website or advert viewers who make a purchase.

For example, an eCommerce store selling shoes sees 500 unique monthly website visitors. The same site makes 75 unique sales each month, meaning their purchase conversion rate is 15%.

Example 4. Demo Bookings

Demo booking conversion rate is the percentage of campaign or website impressions that result in a signup or booking.

For example, a SaaS company launches a Facebook ads campaign directing prospective customers to a demo booking signup form on their website.

The advert reaches 750,000 people during the time it is live. 2,500 of these people visit and fill out the demo booking form via the advert. This makes the advert’s demo booking conversion rate 0.33%.

Example 5. Sales

Sales conversion rate is the percentage of people who saw your marketing campaign that end up making a purchase.

For example, a toy company makes 10,000 online sales every year. The brand calculated that through various digital marketing strategies across numerous channels, it makes 200,000 total yearly impressions.

This makes the toy companies sales conversion rate 5%.