A man looks down the visor of his gun
Background Gradient
Geissele Automatics Digital Marketing

Boosting Sales With Consumer Centric Email Marketing Strategies

  • Geissele was looking to strengthen their email marketing channel performance and improve conversion rate for the visitors who already visited their website during the sales periods.
  • We built an email marketing strategy that follows our best practices and target audience behavior as well as email automation to increase channel performance.
  • The result: 2x increase in revenue from email YoY
Geissele collage of web design images

The Challenge

Geissele needed help with improving email marketing performance:

Infographic showcasing data and charts

Nurturing leads only during high-intent sale periods

Sale periods are usually a period of high search intent for their products, but they needed a strategy to capture and nurture warm leads throughout the year, bringing repetitive sales for the brand.

Inadequate email data

The previous email marketing platform they used fell short in delivering adequate information, data and robust metrics, making it challenging to make well-informed and strategic business decisions.

No campaign customization

Campaigns were not tailored to match users’ relevant product searches, and the absence of email automation further hindered the efficient completion of the checkout process for our customers.

THE SOLUTION

We built an email marketing strategy
that caters to visitors needs and builds long-term engagement.

Some of our deliverables included:
  • Email Campaigns & Automations

    We executed email campaign segmentation based on user intent. Visitors who already showed purchasing intent were offered discounts and reminders through automated email flows, combined with nurturing and educational content for the Geissele community.

  • Upsell Strategy

    We tracked and analyzed the most successful actions and purchasing habits of repetitive customers to create an upsell strategy and anticipate their needs based on frequency.

  • Data Migration

    By migrating data to a new platform, we created a better tracking system to reinforce decisions.

  • Goal-Oriented & Data-Based Reports

    Improved reporting helped us understand performance better and align it with client’s business goals, and it improved the client’s decision-making process, which is reflected in the performance of the channel as well.

  • User Retention

    We removed all unengaged subscribers and prepared relevant content for future communication with a content plan composed of nurturing, educating and sale offers.

The Results

We achieved the following
4th of July campaign results:

We increased
revenue from email YoY

2 x

expanding Geissele’s reach.

We increased
sales by

40 %

in Geissele manufactured products.

We sent
a total of

1.3 M

emails in the 4-day sale time frame.

Our strategies
resulted in

120 K

website visitors from email.

Request a Quote For Your Project

Explore More Case Studies

Explore Our Case Studies & See How Digital Silk Grows Brands Online.
Featured

Implementing An SEO Strategy That Beat Wikipedia

We implemented a tailored SEO strategy for Links Golf that included high quality link building, content production and technical optimization, resulting in a 38-point increase in domain authority.

read the case study

Boosting Conversions Through Strategic Marketing

We implemented a comprehensive marketing strategy for Modula, focusing on PPC (Google and Bing), SEO and social media to increase organic traffic by 1,025%.

read the case study

Increasing Organic Traffic By 138% Through Web Design

Our team consolidated three groups into one unified, effective online platform to improve online engagement, total users and organic clicks.

read the case study

Increasing Traffic By 230% Through Optimization

We delivered a comprehensive website redesign for tec5USA with improved user flow, onsite optimization and performance tracking.

read the case study

Increasing User Acquisition 4,161% With A Custom Website & Branding

We revamped BFCU’s website, creating a more engaging experience for their diverse target audience and refining their brand positioning strategy.

read the case study

Attracting Prospects With A Reimagined Digital Presence

We helped FieldEdge rebrand and redesign their website to engage their diverse target market and attract 19% higher organic traffic to their website.

read the case study

Increasing Organic Traffic 14x Through Organic SEO

We put together a custom SEO strategy, optimized targeted keywords and improved content for Spar & Bernstein.

read the case study

Growing Online Engagement With Website Redesign

We redesigned over 60 pages and worked with over 5,000 images to capture Miami Country Day School’s unique culture and campus.

read the case study
Background Gradient
Background Gradient