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Professional eCommerce Branding Agency

Partner with a trusted eCommerce branding company to drive digital growth for your online store.

  • Drive Visibility
  • Increase Sales
  • Attract Repeat Customers
Get Free Consultation
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Branding Agency Excellence Award

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5 Star DesignRush Reviews

Branding Agency Excellence Award

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End-To-End eCommerce Branding Services

From conducting a thorough competitive analysis to identifying your target audience’s pain points, our team has the capabilities to deliver an eCommerce brand strategy that drives measurable results.

eCommerce Brand Strategy

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Partner with Digital Silk to receive proven brand strategy solutions that fuel your brand’s online growth.

Logo Design & Style Guide

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Boost brand recognition to drive revenue and customer loyalty with connected visual identity and memorable logo design.

Brand Naming

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Develop a compelling name for your online store with a thoughtful, strategic approach that places market analysis and audience insights at its forefront.

Packaging Design

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As an eCommerce store, your package designs are an essential aspect of your overall customer experience.

Professional Rebranding

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Whether a complete overhaul or a smaller brand refresh, we provide rebranding solutions by combining strategic guidance with top-of-the-market design capabilities.

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OUR CLIENTS

A Trusted eCommerce Branding Agency

We implement branding solutions for businesses of all sizes and industries.

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Paul Stuart
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Rollink
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EV Universe
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G2 Esports
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HP
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Sony
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Savvas
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MOD National Lighting
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Babies R Us
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Learning Tree
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Xerox
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FitArchon
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Grenco Science
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Ventura Foods
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Mitsui Plastics
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Dognomics
Portfolio

Our Branding Projects

Explore our portfolio and see how Digital Silk helps businesses of all backgrounds to
grow their brands.
Featured
  • Tax Compliance Rebranding

    Refining and enhancing brand presence through rebranding strategy services
  • End-To-End Dog DNA Test Branding

    Developing Dognomics’ brand, from strategy to design, to boost customer trust and loyalty
  • Health Insurance Rebranding

    Reforming brand perceptions through a custom brand strategy
  • Biotechnology Branding

    Creating strategy and crafting design for branding collaterals to boost visibility
  • Electric Energy Brand Repositioning

    Revitalizing POWR2’s brand presence within the industrial energy industry through brand strategy, design and messaging
  • Real Estate Brand Development

    Building an ownable market position for a unique New York real estate brand
  • Reworking An Existing Brand

    Our team had the opportunity to revamp tax compliance solution provider Exactera’s brand across channels.

    We created an effective branding strategy that highlights its UVP, mission and vision.

    Our efforts inspired a distinct visual identity, setting Exactera apart from competitors. Our team ensured clear messaging, communication and sleek design, enhancing the business’ presence across various touchpoints.

  • Boosting Confidence With Strategy & Design

    We created a vibrant visual identity for Dognomics — a DNA test kit product for dogs. Our team delivered a range of branding solutions, including strategy, logo design, website design and packaging design.

    Our brand designers infused Dognomics’ commitment to superior care for dogs into their branding collaterals. The logomark represents the DNA double helix, along with care and heart for our canine friends, while the typography and color palette symbolize trust backed by science.

  • Transforming Brand Associations

    We revitalized LIG Solutions’ image, transforming its reputation with dynamic brand designs and a central logo redesign.

    Collaborating closely with key stakeholders, we crafted a sleek, effective brand strategy and boosted awareness with a visual identity that truly reflects the value LIG Solutions’ offer its customers.

  • Branding Across Touchpoints

    We supported Jeneil Biotechnology, a pioneer in fermentation technologies and natural flavors, in growing their brand online and establishing a visual presence at industry trade events.

    We partnered with Jeneil to establish a custom brand strategy, brand messaging and branded content. Our team also delivered visual guidelines, imagery and elements to tell a powerful visual story across a range of branded touchpoints, including website, brochures, internal and external collaterals, and trade show booths and exhibits.

  • Industry-Leading Rebranding

    We helped POWR2 reposition their brand and create messaging that supports thought leadership in the portable, hybrid electric power bank industry.

    Starting with strategy, our branding solutions extended to logo and color palette, website messaging and creating an energized presence at industry events.

  • Building An Unforgettable Visual Identity

    We helped NewDevRev create a logo, visual identity and brand guidelines that support its mission of creating a centralized platform for finding, promoting, buying and selling new development properties across New York City.

    The typography, color palette and imagery chosen by our branding experts helps elevate NewDevRev’s position in an exclusive real estate market.

Our eCommerce Branding Process

Our approach to eCommerce branding delivers measurable results for e-stores of all sizes.
See how we do it:

Meet Our eCommerce Branding Experts

Request a brand audit and free, custom proposal for your branding project.

Schedule A Consultation
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OUR INDUSTRIES

Professional Branding Across Industries

At Digital Silk, we support more than just eCommerce brands.

Our expertise spans businesses of all industries.

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Corporate Branding

We provide professional branding services to drive authority for corporate businesses.

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Hotel Branding

We deliver brand strategy, design and marketing solutions for hotels of all shapes and sizes.

VIEW HOTEL BRANDING
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Real Estate Branding

We help real estate firms build trust and loyalty through comprehensive branding solutions.

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Healthcare Branding

We support healthcare brands of all niches through custom branding solutions.

VIEW HEALTHCARE BRANDING
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Construction Company Branding

We drive local visibility and awareness for construction companies through bespoke branding services.

VIEW CONSTRUCTION BRANDING
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We provide professional branding services to drive authority for corporate businesses.

branding-industry-hotel

We deliver brand strategy, design and marketing solutions for hotels of all shapes and sizes.

VIEW HOTEL BRANDING
Real Estate Branding, Industry Section

We help real estate firms build trust and loyalty through comprehensive branding solutions.

branding-industry-healthcare

We support healthcare brands of all niches through custom branding solutions.

VIEW HEALTHCARE BRANDING
branding-industry-construction

We drive local visibility and awareness for construction companies through bespoke branding services.

VIEW CONSTRUCTION BRANDING

Our Insights

The Importance Of eCommerce Branding

What do customers think when they see your business and its products on their screens?

Good or bad, it’s important to know the root of these opinions. This way, you can improve them.

Whether brand positioning, brand strategy or brand design, branding solutions can help your eCommerce business:

  • Spread awareness
  • Gain loyalty
  • Increase sales

Sounds good, right?

Let’s dig a little deeper to explore the how’s and why’s.

What do customers think when they see your business and its products on their screens?

Good or bad, it’s important to know the root of these opinions. This way, you can improve them.

Whether brand positioning, brand strategy or brand design, branding solutions hope to:

  • Spread awareness
  • Gain loyalty
  • Increase sales

Sounds good, right?

Let’s dig a little deeper to explore the how’s and why’s.

Have an eCommerce branding project? We create custom brand strategies. Request a Quote

What Is eCommerce Branding?

eCommerce branding refers to the building of a public perception for your brand and its online products.

It encompasses a range of services, from strategy to implementation, that come together to portray an online store’s brand identity, values, products and services to its customers.

The Importance Of Branding In eCommerce

How can branding directly impact the performance of your eCommerce business?

Here are four key factors:

1. Brand Awareness & Revenue

Enhancing brand awareness is a key cog in a successful eCommerce mechanism.

A step further than simply recognizing your brand, brand awareness equates to a wider customer understanding of your products and values. This in turn generates greater revenues, as 46% of consumers will pay more for a brand they trust.

But how can you measure brand awareness?

Here are five simple steps to take:

  1. Perform regular brand awareness surveys
  2. Examine your social media followers
  3. Employ social listening
  4. Track your content marketing performance
  5. Use Google Analytics

2. Customer Connections

Did you know that 62% of customers report an emotional connection between them and the brands they buy from the most?

Utilizing brand research to create brand messaging that connects with your customers can create brand loyalty for life, meaning consistency and return sales for your online store.

3. Lowers Acquisition Costs

According to IRP Commerce, the current Cost Per Acquisition (CPA) for eCommerce firms is 8.58%. This means that for every $100 revenue an online business receives, they will spend $8.58 in marketing to acquire new sales.

Branding solutions are a vital way in lowering this CPA, as increased brand visibility, loyalty and trust will reduce the amount your business needs to spend on marketing campaigns and initiatives.

4. Align Values With Consumers

Aligning brand values with the values of your target audience is key in winning customer trust and loyalty.

While 88% of customers expect companies to clearly state their values, only 50% believe they do. By fostering an authentic brand identity and backing it up with consistent, transparent messaging, your eCommerce business can stand out from the crowd through its authenticity.

Branding Strategy For eCommerce Businesses

Establishing a branding strategy is a crucial first step in ensuring a coherent and consistent brand identity.

But how is a brand strategy created?

1. Brand Research

A deep dive into industry and consumer trends, as well as competitive analysis, helps to unearth key insights that will inform decisions regarding who, where and what your eCommerce brand should target.

2. Brand Foundation

From brand statements to your company mission and vision, the brand foundation will act as the building blocks for your eCommerce brand. This is where your brand will establish its core values, goals, and target audience.

3. Brand Positioning

Having researched and discovered the market your e-store will operate in, brand positioning helps to place your brand within the said market.

Overall, brand voice, archetypes, and personality are all essential in best positioning your brand to connect with future consumers.

4. Brand Messaging

Building upon your newfound niche, branding strategy solutions will also include value proposition and messaging samples. In turn, your eCommerce brand can utilize consistent, authentic messaging to build trust and align values with your target audience.

7 Best eCommerce Branding Strategies

A strong eCommerce brand will implement a comprehensive brand strategy across all its channels to create a consistent pathway to success.

However, there are some quickfire top tips to consider along the way:

  1. Personalize your messaging
  2. Utilize storytelling
  3. Create multimedia campaigns
  4. Invest across channels
  5. Research your audience
  6. Follow a style guide
  7. Think of your website design
In need of branding tips? Talk with our experts. Get Free Consultation

Customer Loyalty In eCommerce

Customer loyalty in eCommerce is when a consumer repeatedly purchases online goods or services from a particular brand or range.

Customer loyalty can bring important benefits to your business, but why is this the case and how can you unlock its true potential?

1. Why Is Loyalty Important In eCommerce?

From repeat purchasing to spreading the word, building brand loyalty is a target all eCommerce businesses should aim for.

In fact, did you know that three quarters of loyal consumers will recommend a brand to friends and family?

Creating a segment of dedicated consumers will not only cause existing product to fly off your digital shelves, but also harness future interest through word-of-mouth recommendations.

2. How Do You Build Brand Loyalty In eCommerce?

Whether an eCommerce business or brick-and-mortar store, there is no cookie cutter template for fostering a culture of brand loyalty.

However, here are five top tips to set you on the right path:

  • Know your audience
  • Connect with your audience
  • Deliver quality customer services
  • Reward loyalty
  • Think social responsibility

Want to discover more? Read our brand loyalty blog.

3 Of The Best eCommerce Brand Examples

Let’s take a look at three influential eCommerce brands who got it right:

1. Amazon

With 2.36 billion monthly visits, Amazon is by far the largest eCommerce site in the U.S.

The multinational conglomerate has positioned itself not only as a leading eCommerce platform, but also as a market leader in multiple industries and areas.

With trending keywords like “Prime Gaming” and “Amazon Music,” it is clear that Amazon has identified potential opportunities and boosted brand awareness across these products and services.

Amazon has diversified its messaging and identity to target multiple new markets.
[Source: SimilarWeb]

2. Samsung

Samsung’s online offering had almost 1.27 billion monthly visits in March 2023.

By targeting multiple marketing channels, such as social media and paid media, with consistent messaging and style, Samsung continues to strengthen its core brand identities of flexibility, simplicity, and innovation across the world.

3. Shein

Shein’s monthly visits jumped 18.8% in March 2023 to 237 million. According to Statista, brand awareness of Shein in the U.S. now sits at 57%.

The eCommerce fast fashion retailer’s controversial business model means brand popularity is less than half of its awareness, at just 24%.

However, by using marketing strategies such as micro-influencers to appeal to a specific and loyal target audience, women across the globe aged between 18 and 34, Shein’s brand equity continues to grow month-on-month.

Shein’s brand popularity is less than half its brand awareness, but sales continue to soar from a carefully selected target audience.
[Source: Statista]

Choose Digital Silk As Your eCommerce Branding Partner

At Digital Silk, we eCommerce businesses into brand favorites. Modern methodologies, industry expertise, and senior-level specialists, our in-house branding team has it all.

But what exactly will our agency bring that others can’t?

  • Transparent project updates
  • Care and ownership of your project
  • Analysis-driven decisions
  • Results, results, results

Partner with us to develop your brand perception and increase eCommerce sales. Contact us today or fill in our Request a Quote form to bring your e-store to the attention of users who convert.

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Some Helpful FAQs

eCommerce branding is the strategic process of creating and marketing a distinctive brand identity for an online store or business in the eCommerce industry.

All in all, eCommerce branding includes a range of components, including logo design, brand messaging, customer experience and marketing strategies that are specifically suited to the online setting.

An eCommerce branding company supports online businesses in creating and enhancing their brand identity. An eCommerce branding agency:

  • Develops brand strategies
  • Designs logos and visual identities
  • Creates compelling brand messaging
  • Enhances user-focused online experiences
  • Plans and executes marketing efforts

Building trust, loyalty and recognition as an eCommerce brand depends heavily on the expertise of eCommerce branding. A defined and consistent brand identity fosters brand recognition with customers, encouraging repeat purchases and positive word-of-mouth referrals.

You can stand out from your competitors with effective branding that gives your brand a distinctive position. A strong brand presence gives prospective customers trust, increasing their propensity to interact with your online store and make purchases.

Hiring a branding agency is an important step for many early-stage eCommerce businesses, as a professional agency can help you create a strong brand identity and strategy from the get-go.

Alternatively, if your online business is stagnant or finding it difficult to differentiate from the competition, an eCommerce branding agency can help you come up with a new strategy that’s more effective at reaching your audience and growing brand recognition.

When developing an eCommerce branding strategy, there are three important factors to consider:

  1. Your target audience: Who are you targeting with your products? Create buyer personas to base your strategies off of.
  2. Your competitors: Who are you aiming to outrank? Find out what’s working for your competitors and identify gaps in the market that you can fill.
  3. Your unique value proposition: What do you offer that no one does? Identify what makes you unique and determine how to get that message across to consumers.

eCommerce branding, in contrast to traditional branding, relies heavily on online channels, where customer interactions and user journeys differ from those that take place in physical stores.

To choose the right eCommerce agency for your business, consider the following steps:

  1. Take a close look at the agency’s track record of client success stories. Past performance is frequently a solid predictor of future results.
  2. Assess the agency’s expertise in the relevant eCommerce areas. This includes evaluating their proficiency in eCommerce branding, web development and digital marketing.
  3. Evaluate these factors to ensure they align with your business needs and choose an agency that will fit your approach and help you achieve your goals.
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