New York skyline
NewDevRev Web Design

Securing 669K Visitors With A One-Of-A-Kind Site

  • NewDevRev needed a website that allows visitors to search early-access new development properties in NYC, attracts the appropriate high-end clientele and adheres to legal guidelines.
  • We developed a database-powered, API-integrated website with dynamic content for enhanced UX, applied SEO strategies and initiated campaigns to educate buyers.
  • This resulted in 96k users just from organic search.
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NewDevRev collage of website images

The Challenge

Entering a highly competitive market, NewDevRev faced several challenges:

Stacked images of NewDevRev's website

No Website

NewDevRev needed a public-facing website that allows the user to search for only new development properties in New York City and see all inventory – even before it hits the market.

No Digital Presence

As a brand-new, premier development property source, NewDevRev had no digital presence in a very competitive market.

No Access To Target Audience

They needed help in reaching the right audiences for the high-end condos – while staying within the fair housing guidelines and advertising restrictions.

Unaware Customers

The public may not be aware that builders hold back listings to avoid flooding the market, so they needed to be educated on Shadow Inventory.

THE SOLUTION

We delivered results through
Custom Web Design & Search Engine Optimization.

Some of our deliverables included:

  • Quality User Experience

    Our team successfully identified and integrated a suitable database through an API, ensuring a top-tier, efficient, and user-friendly search functionality. This was a significant step in developing a high-quality user interface and overall user experience.

  • Result-Driven SEO

    Our SEO strategy focused on the creation and distribution of content via RSS feeds, which automatically updated with new, popular and in-demand property listings, ensuring that the website remains relevant and up-to-date.

    We also shared content that provides valuable insights into the real estate market, highlighting the availability of properties not yet listed publicly, and positions NewDevRev as a knowledgeable and reliable source in the real estate sector.

  • Audience Reach

    We implemented a targeted advertising strategy by focusing on specific keywords in Google Ads and catering to particular interests on Meta platforms.

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The Results

In one year, we transformed NewDevRev’s digital reach and website performance.

Users from organic search hit

95.6 k

through unpaid listing and content updates.

Overall users counted

656.7 k

driving more visitors to the buying and selling areas.

Engagement rate from organic search was

22.8 %

showing more clicks, likes, shares and comments.

Book A Tour requests hit

325

converting website visitors into prospective buyers.

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