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Retail Summits Website Redesign Case Study

Attracting 2,000+ Event Attendees In 6 Months

Retail Summits, a leading eCommerce events organizer, needed a fresh website design to appeal to its digital-savvy audience.
We strategically overhauled Retail Summits’ visual identity, website design and overall user experience (UX) to match the innovation and experience of their eCommerce events on the digital stage.
The result: Over 70% increase in website traffic and 2,000+ registered event attendees in six months

A collage of Retail Summits' web design screenshots

The Challenge

Retail Summits faced several difficulties attracting eCommerce marketing leaders
to attend and sponsor their international events:

A trio of Retail Summits' web design screenshots

Industry-Leading Brand Mission

Retail Summits needed a modern design with cohesive branding elements to enhance the event’s reputation and establish the brand as an industry leader.

International Audience

Retail Summits needed messaging that resonates on a global scale, effectively communicating authority and innovation within the eCommerce sector.

Multiple Conversion Targets

The new website needed to attract attendees, speakers and sponsors, each requiring a unique conversion funnel with personalized experiences.

Event Automation

Extensive administrative tasks surrounding ticket sales, email reminders and speaker support created the need for automated solutions that streamline Retail Summits’ processes.

THE SOLUTION

Our custom website design revitalized Retail Summits’ visual identity, website and UX
to set the brand apart in a rapidly evolving eCommerce landscape.

Some of our deliverables included:

UX Redesign

With streamlined navigation and user-friendly interface we ensured a seamless attendee experience, fostering engagement and positive perceptions from the moment a visitor lands on the website until they make a booking.
Integration With Eventbrite

We built a custom user funnel and that guides new website visitors directly to Eventbrite’s transaction integration, making it easier to register.
Email Marketing Integrations

We integrated a new email marketing platform so Retail Summits can deliver personalized content and event follow-ups, cultivating a strong and engaged community within the industry.
Custom Funnel For Event Sponsors

We created a separate conversion path for sponsors looking to partner with Retail Summits, enabling their team to attract and manage more sponsors in less time.

Tell Us About Your Project

Before and after screenshots of Retail Summits' web design

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