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Branding For Law Firms

Collaborate with top experts in branding for law firms to create a professional identity for your practice that builds trust and brings in clients.

  • Custom Brand Strategy
  • Logo & Brand Design
  • Brand Book & Guidelines
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Branding For Law Firms Services

Find everything you need to build or refresh your law firm brand in one place. Our branding specialists will help find your ideal market positioning and build a brand that is visible, recognizable and trusted.

Brand Strategy

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Partner with our experienced brand strategists to create a custom roadmap for your law firm that aims to achieve your online goals.

Brand Management

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Experience a holistic branding approach, with end-to-end solutions ensuring harmonized results for your brand.

Brand Design & Brand Book

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Whether you’re building your law firm from the ground up or you’re looking to modernize your brand to reach a wider audience, our skilled designers can help.  

Custom Web Design

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Showcase the legal services you offer, along with your law firm’s expertise, credentials, success stories and unique value proposition with a custom web design that’s strategically built with your target audience in mind.  

Omnichannel Digital Marketing

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Crafting an effective digital marketing roadmap is crucial in optimizing your conversion funnel and generating new leads.

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Branding for law firms trio of examples
Our Clients

Trusted Law Firm Branding Agency

Designing and developing law firm branding solutions for practices of all shapes and sizes

OUR WORK

Featured Branding & Design Projects

From law firms to financial institutions, healthcare companies and beyond, we work with various clients across industries. Explore some of our recent work.
B2C

Bringing A New Brand Into The World

Collaborating on a blend of web design and branding strategy, we supporting SNP Therapeutics with its Genate launch.

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Real Estate Digital Experience

New York luxury real estate company New Dev Rev strengthened its online presence with a fresh brand strategy, logo and web design.

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Electric Vehicle eCommerce Marketplace

EV Universe’s digital experience now drives greater brand authority as a result of a fully optimized design, strategic branding & visual identity.

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End-To-End Health Insurance Branding

We delivered logo design, brand positioning and brand strategy services to health insurance provider LIG Solutions.

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eCommerce

Pawdorable Brand Identity

Web design and branding-related services such as logo design and brand positioning supported Dognomics in its US dog DNA test kit launch.

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Branded F&B Digital Experience

Buddha Brands collaborated with our team in branding strategy and web design to build a unique feel to the brand.

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Redesigned Luggage e-Shop

Bringing its luggage concept to the U.S. required Rollink to undergo a custom website redesign and brand strategy rethink.

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Food & Beverage Product Branding

We worked with Drink New to deliver brand strategy solutions that supported the launch of their latest product, NEWater.

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B2B

Biotech Brand & Digital Presence Development

Our web design and brand strategy services helped redefine SNP Therapeutics online DNA testing space.

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Reconstructing The Brand Architecture

Through a mix of branding and digital strategy, TRC Healthcare was able to structure the sub-brands within its ecosystem.

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Automated AI Modeling Brand Strategy

Our brand strategy for Wodwo included brand repositioning to better target and connect with their high value clients.

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Establishing Brand Authority

Our brand repositioning, brand strategy and website redesign solutions strengthened brand authority at field management company FieldEdge.

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Our Promise

Experience Reliable Law Firm Branding With Digital Silk

From tried and tested methodologies to goal-focused solutions, we are focused on delivering results.

Best Practices

Best Practices

We conduct thorough research to identify industry best practices and trends that we can utilize within your project to achieve optimal results.

Methodology

Methodology

We execute each phase of your project based on key branding methodologies to best align your project goals.

Optimization

Optimization

Tracking and monitoring our progress throughout every project helps us continuously optimize to achieve the best results possible.

Meet With Our Law Firm Branding Experts

Request a brand audit and free, custom proposal for your branding project.

Set Up A Free Consultation
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Where We Are Based

Our Law Firm Branding Agency Locations

Our localized or international branding solutions are designed to be targeted, yet scalable.

Branding employee implements branding plan for law firms in Chicago

Develop your visual identity to create a calm and clear path to success in the Windy City.

Explore Chicago Branding Services

Produce logo and brand designs that stand out, even among a city full of stars.

From brand strategy and development, to brand management and design, our expert team in Miami is on hand to make results-oriented decisions.

Explore Miami Branding Services

Take a bite out of the Big Apple, collaborating with our branding specialists to build a brand identity that lasts.

Explore New York Branding Services

Whether brand design or rebranding services, we drive visibility and brand awareness in Orange County.

Explore Orlando Branding Services

Our branding solutions in San Diego span graphic and web design, to logo design and on-brand marketing campaigns.

Explore San Diego Branding Services
Strategies

Our Law Firm Branding Experts Deliver Custom Strategies

Digital Strategy

Digital Strategy

Outline a target-driven plan for all of your digital touchpoints, including websites, eCommerce stores and apps, to build a holistic online experience.

Brand Strategy

Brand Strategy

Utilize comprehensive research and brand book design solutions to create consistent messaging and drive user trust.

Communication Strategy

Communication Strategy

Continue your branding tone across multiple channels, spreading brand awareness and generating leads that convert.

Our Path To Success

Our Law Firm Branding Process

We created a highly collaborative, detailed, and streamlined approach for our law firm branding clients. From research and planning to the final project execution, our team will act as an extension of your team — take a look.

Onboarding
Research
Positioning
Brand Design

Onboarding

We take some initial time to get to know your brand, team, goals, and gain some valuable insights about your firm.

We will organize a few discovery calls to map out your project’s deliverables, align on your project’s goals and collect the insights we need as a foundation for the next step. 

creative brand experts onboarding onto a project

Research

In this phase, we will take a deep dive into law firm’s market analysis, trends, and your audience’s pain and gain points.

The goal is to define your foundational brand elements, such as your brand statement, values, mission, vision, and promise. 

law firm brand specialists researching industry trends for a new project

Positioning

Once we’ve established the core elements of your brand, we will tap into your detailed target personas, brand archetypes, brand voice and tonality.

These factors feed into the final messaging stage, where we craft your unique value proposition, elevator pitch, website and marketing samples, and short- and long-term marketing ideas. 

strategists working on brand positioning in a law firm branding project

Brand Design

How people will remember your brand will depend, to a great extent, on your visual identity. This is where our brand strategy comes in as the foundation for your brand design.

Our team crafts a unique logo (or refreshes your existing one), and delivers a comprehensive brand book to help you ensure consistency across channels. 

experts creating a law firm brand design
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Law Firm Branding FAQs

In a saturated market, effective branding and online visibility is no longer an option, but a requirement. Strategic branding will help you find your ideal positioning and convey your UVP to your target market. 

It also creates a unified, consistent brand image across all of your brand touchpoints, which is key for brand recognition. 

Branding is the foundation of your law firm’s identity and existence, while marketing is the tactical approach to reaching new audiences and growing your brand online. The two strategies should go hand in hand for the best performance and results.  

Our team of highly experienced branding and marketing specialists can help elevate your law firm online and strengthen your brand authority through both branding and marketing services.

If you’re noticing a decline in clients or you’re lagging behind your competitors with your online presence, it’s time to do a brand audit and define areas in which you can improve your strategy and efforts. 

A simple logo re-design and refreshment of your color palette, imagery and typography, along with a custom strategy, can significantly improve your brand’s visibility and recognition, leading to higher website traffic and more leads.

Studies show that consistent presentation of a brand directly influences the revenue stream, by 33%. A consistent brand identity is not just about your logo. It involves your messaging, as well as the look and feel of your brand that helps shape your authenticity, credibility and professionalism. 

Traditionally, the legal industry has not invested a lot when it comes to building and maintaining a modern and user-friendly online presence. However, that has significantly changed, as the digital world largely dominates other types of advertising. 

Today, keeping up with and/or beating the competition requires a strategic and visible online presence — one that our experts can help you achieve. 

Best practices for a law firm website include: 

  • A modern design with simple navigation 
  • Unique, value-driven brand messaging that’s optimized for search 
  • A streamlined conversion funnel for segmented audiences 
  • Social proof, certifications, and client testimonials 
  • Brand values, company culture, and community engagement 

Tell us about your law firm project! We provide custom quotes for every client. 

At Digital Silk, our branding services stretch beyond just law firms. Our specialists deliver branding solutions to businesses of all shapes and sizes, across all industries.

Fill in our Request a Quote form to gain access to a free brand audit and consultation with our team of branding experts in your industry.

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Let’s Grow Your Brand

Branding Services
Types Of Branding

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