Branding For Law Firms

In a saturated market, effective branding and online visibility is no longer an option, but a requirement. Strategic branding will help you find your ideal positioning and convey your UVP to your target market. 

It also creates a unified, consistent brand image across all of your brand touchpoints, which is key for brand recognition. 

Branding is the foundation of your law firm’s identity and existence, while marketing is the tactical approach to reaching new audiences and growing your brand online. The two strategies should go hand in hand for the best performance and results.  

Our team of highly experienced branding and marketing specialists can help elevate your law firm online and strengthen your brand authority through both branding and marketing services.

If you’re noticing a decline in clients or you’re lagging behind your competitors with your online presence, it’s time to do a brand audit and define areas in which you can improve your strategy and efforts. 

A simple logo re-design and refreshment of your color palette, imagery and typography, along with a custom strategy, can significantly improve your brand’s visibility and recognition, leading to higher website traffic and more leads.

Studies show that consistent presentation of a brand directly influences the revenue stream, by 33%. A consistent brand identity is not just about your logo. It involves your messaging, as well as the look and feel of your brand that helps shape your authenticity, credibility and professionalism. 

Traditionally, the legal industry has not invested a lot when it comes to building and maintaining a modern and user-friendly online presence. However, that has significantly changed, as the digital world largely dominates other types of advertising. 

Today, keeping up with and/or beating the competition requires a strategic and visible online presence — one that our experts can help you achieve. 

Best practices for a law firm website include: 

• A modern design with simple navigation 
• Unique, value-driven brand messaging that’s optimized for search 
• A streamlined conversion funnel for segmented audiences 
• Social proof, certifications, and client testimonials 
• Brand values, company culture, and community engagement 

Tell us about your law firm project! We provide custom quotes for every client. 

At Digital Silk, our branding services stretch beyond just law firms. Our specialists deliver branding solutions to businesses of all shapes and sizes, across all industries.

Fill in our Request a Quote form to gain access to a free brand audit and consultation with our team of branding experts in your industry.