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Chicago Branding Agency

Collaborate with a top-rated Chicago to build an grow an authentic brand that sets you apart from competitors.

  • Improve Brand Recognition
  • Achieve Cross-Channel Consistency
  • Attract New Clients
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5 Star DesignRush Reviews

Branding Agency Excellence Award

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5 Star DesignRush Reviews

Branding Agency Excellence Award

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Chicago Branding Services

Explore some of our most sought-after services in Chicago. Whether you’re interested in branding or rebranding, our agency can help.
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Brand Strategy

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We devise custom branding strategies to capture your audience’s attention and help you become a household name in your industry.

Logo Design & Style Guide

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Having a unique logo design will help you stand out from the brand-saturated world and reach your ideal customer. Our team will meticulously research your business to craft a logo that captures your essence and your audience’s attention.

Brand Naming

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After your logo, the name of your business is the first association your target audience will connect to your business. Additionally, a captivating brand name can help gain a competitive advantage and foster brand trust and recognition.

Brand Package Designs

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Our brand design team transforms a brand’s essence into compelling packaging – from concept development to the creation of print-ready files, tailored specifically for your product and target market.

Professional Rebranding Services

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Leveraging extensive branding experience across industries, our experts have the expertise to help you determine whether your brand needs a light touch-up or a complete makeover.

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Enhance Your Branding With Digital Silk

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OUR CLIENTS

Trusted Chicago Branding Agency

We reinvent brands online across industries.
Explore our branding portfolio.

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Babies R Us
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Rollink
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EV Universe
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Northwestern University
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IBM
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Buddha Brands
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Paul Stuart
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Spar & Bernstein
Sony logo
Sony
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NewDevRev
Dognomics Logo
Dognomics
Mitsui Plastics logo
Mitsui Plastics
puma logo
Puma Energy
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Xerox
enchant logo
Enchant Christmas
grenco logo
Grenco Science
OUR WORK

Featured Branding Projects

We reimagine digital experiences, one brand at a time, no matter who they are.
Featured
  • Automotive Rebranding

    Crafting brand collateral to drive brand recognition and alter perceptions across touchpoints
  • End-To-End Dog DNA Test Branding

    Developing Dognomics’ brand, from strategy to design, to boost customer trust and loyalty
  • Extensive Brand Architecture

    Combining a system of healthcare brands under one roof to deliver a synergized brand identity
  • Creating A Fresh Brand Identity

    Building a brand with brand naming, logo design and graphic design solutions
  • Electric Energy Brand Repositioning

    Revitalizing POWR2’s brand presence within the industrial energy industry through brand strategy, design and messaging
  • Brand Naming & Design

    Repositioning a warehouse operations management brand through a full suite of rebranding services
  • Rebranding To Realign Brand Values

    We rebranded automotive company Frontier Auto Parts, crafting a strong, distinctive identity that drives associations of efficiency and reliability.

    Our team crafted branded assets to boost recognition across touchpoints. Wall graphics, employee uniforms, van design and even stationery were designed to align with the new branding efforts.

  • Boosting Confidence With Strategy & Design

    We created a vibrant visual identity for Dognomics — a DNA test kit product for dogs. Our team delivered a range of branding solutions, including strategy, logo design, website design and packaging design.

    Our brand designers infused Dognomics’ commitment to superior care for dogs into their branding collaterals. The logomark represents the DNA double helix, along with care and heart for our canine friends, while the typography and color palette symbolize trust backed by science.

  • Connecting A Portfolio Of Brands

    We helped TRC Healthcare, a leader in continuing education in the healthcare space, create and organize a cohesive visual language used across their large and expanding portfolio of brands.

    Our brand strategy, brand architecture and brand visual design services combined to help set the brand up to scale.

  • Complete Brand Overhaul

    We delivered an extensive, dynamic brand overhaul for Capixa, a startup specializing in small business funding.

    Our challenge was to craft a compelling new brand identity, complete with a catchy name, custom logo and captivating graphics.

    Leveraging the diverse talents of our team, from brand strategists to content marketers, we aimed to develop a straightforward yet supportive lending brand, appealing to a broad customer base.

  • Industry-Leading Rebranding

    We helped POWR2 reposition their brand and create messaging that supports thought leadership in the portable, hybrid electric power bank industry.

    Starting with strategy, our branding solutions extended to logo and color palette, website messaging and creating an energized presence at industry events.

  • An End-To-End Brand Transformation

    We helped KPI Solutions, a warehouse operations management company, reposition its corporate brand.

    To achieve this, our team created a differentiating brand name, updating from KPI-S to OPTO.

    We also created Opto’s logo and envisioned various uses of its revamped visual identity through a conceptual mood board.

Our Chicago Branding Process

See how Digital Silk builds authentic brands that engage their target audiences.

Meet Our Reliable Chicago Branding Experts

Tell us about your branding project and we will put together
a proposal tailored to your goals.

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OUR INDUSTRIES

Top Chicago Branding Agency

We build and grow brands in Chicago across industries.

Whether you’re looking to increase the visibility of your hospitality brand or position yourself as a professional legal practitioner, Digital Silk has the expertise to grow and manage brands of all sizes.

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Healthcare Branding

Grow your healthcare brand and communicate compassion, expertise and a commitment to wellness.

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Construction Branding

Communicate your commitment to innovation and the ability to bring architectural visions to life with our construction branding service.

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eCommerce Branding

Showcase your products and offer your online shoppers a seamless and memorable experience through our eCommerce branding.

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Restaurant Branding

Blend ambiance, customer service and your brand to craft a flavorful brand story that will have your customers asking for seconds.

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Hotel Branding

Attract more guests and encourage repeat stays with our branding service geared to make you stand out from the hospitality crowd.

VIEW HOTEL BRANDING
branding-industry-healthcare

Grow your healthcare brand and communicate compassion, expertise and a commitment to wellness.

VIEW HEALTHCARE BRANDING
branding-industry-construction

Communicate your commitment to innovation and the ability to bring architectural visions to life with our construction branding service.

VIEW CONSTRUCTION BRANDING
branding-industry-ecommerce

Showcase your products and offer your online shoppers a seamless and memorable experience through our eCommerce branding.

branding-industry-restaurant

Blend ambiance, customer service and your brand to craft a flavorful brand story that will have your customers asking for seconds.

VIEW RESTAURANT BRANDING
branding-industry-hotel

Attract more guests and encourage repeat stays with our branding service geared to make you stand out from the hospitality crowd.

VIEW HOTEL BRANDING
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Find Answers

Chicago Branding Agency FAQs

A branding agency provides solutions for each stage of your branding strategy. Common deliverables include:

  • Brand naming
  • Logo design
  • Brand architecture
  • Brand book and style guide
  • Brand activation and management

Yes. By creating, developing and maintaining your brand’s strategy, visual identity and messaging, effective branding will successfully boost your business’:

  • Brand recognition
  • Brand awareness
  • Brand loyalty

Just think of the impact that Nike’s slogan “Just Do It,” has around the world, or similarly, Apple’s iconic logo, or the McDonald’s Golden Arches. These well-known brands had an effective branding strategy behind this recognition and success.

Working with a branding agency in Chicago will open your access to effective brand strategies and brand design solutions.

Acting with a strong knowledge of the Chicago market, an agency can also provide localized expertise to boost brand loyalty in the area and create a deeper connection to your target audience.

Branding services in Chicago will range from $5,000 to $25,000 and up, depending on the services you require and the agency you choose.

While a full-service set of branding solutions can reach $25,000, if you require just one aspect like a custom logo design, you can expect prices to start at $5,000.

Finding the right brand agency for your business starts with inward reflection. Here are some of the key steps to take:

  1. Determine your requirements: Analyze your current brand’s pain points and short falls, as well as where you want your branding to take you.
  2. Conduct initial research: Search Google directories and find a shortlist of agencies you believe fit your project requirements, size and deliverables.
  3. Spread the word: Contact potential agencies by submitting or individually sending a branding RFP that details your upcoming project guidelines and parameters.
  4. Narrow it down: Choose a handful of responding agencies who you believe would be able to go above-and-beyond on your next branding project and schedule a discovery call.
  5. Build a relationship: Make your decision based on the agency that you align with in terms of communication style and one that can deliver the requirements for your project.

No, it’s not essential to register your brand name. However, by having your name registered, copyrighted and protected, you can build credibility for your brand and increase its brand equity and value.

Why is this the case? Because when you register for exclusive rights of the name in a specific geographical location you are ensuring that brand name is solely connected to your brand identity, values and services.

It’s worth noting that brand name registrations, or trademarks, are territorial. This means they only apply in the region where registered, with different types of trademarks providing various levels of coverage.

Opting for an Illinois state trademark is a cheaper alternative to a federal registration usually chosen by companies operating solely within the state’s borders. Here’s how it works:

  1. Make sure your desired trademark is available by searching the Secretary of State’s online service
  2. Fill out the State of Illinois Trademark or Service Mark Application
  3. Pay the application fee

During the process, you’ll be asked for these details:

  1. A list of products or services the mark will cover
  2. An explanation of how the mark will be used, like in a marketing campaign
  3. An example of how the mark looks with an illustration and sample of its use
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Our Experts Have Won Industry Awards

Recognized Digital Agency Experts

Awards
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Expertise
  • Brand Strategy
  • Communication Strategy
  • Logo & Graphic Design
  • UI & UX Design
  • Package Design
  • Custom Web Design
  • eCommerce Development
  • Mobile App Development
  • Software & AI Development
  • ERP Portal Integration
  • Marketing Strategy
  • Social Media Marketing
  • Search Engine Optimization
  • Paid Media Marketing
  • Email Marketing
  • Creative Copywriting
  • Content Marketing
  • Influencer Marketing
  • Affiliate Marketing
  • B2B Direct Marketing
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