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POWR2 B2B WEB DESIGN CASE STUDY

Achieving Over 75% Uplift In Digital Performance Within 6 Months

  • POWR2, a portable energy storage systems provider, approached us to design a modern website that educates visitors about their product benefits.
  • We delivered a custom website redesign with streamlined navigation, engaging user experience (UX) elements and clear conversion paths to drive brand awareness and market education.
  • The result: A 77% increase in overall website traffic within just six months
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A trio of screenshots from POWR2's web design across devices

The Challenge

POWR2 needed a comprehensive strategy focused on modernizing their digital presence, educating prospects,
encouraging lead generation and optimizing conversion rates.

A trio of screenshots from POWR2's web design

Educating The Market

With the portable energy storage segment still growing in the US, educating the market and raising brand awareness were crucial for POWR2’s future sales.

Modernizing Digital Presence

The existing website needed a significant update to reflect the innovative nature of POWR2’s products and to cater to the modern user’s expectations for both desktop and mobile experiences.

Conversion Optimization

Despite having innovative solutions, the existing digital platform was not optimized for converting visitors into leads, particularly in engaging users to take actions such as filling out a contact form.

THE SOLUTION

Our team delivered a cutting-edge web design solution to inform visitors and drive conversions.

Some of our deliverables included:

  • Revamped Website Design

    We introduced a modern, clean design emphasizing large visuals and streamlined navigation to effectively showcase POWR2’s products and technologies.

  • UX Enhancements

    We improved the overall user experience with a focus on mobile responsiveness, loading speed and interactive elements, such as a 3D model, to engage visitors.

  • Conversion Funnel Optimization

    We developed clear conversion paths, including prominently placed Talk To An Advisor calls to action (CTAs), and mapped out user journeys to guide visitors smoothly from initial interest to lead generation.

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The Results

Within six months, the modernized website and targeted digital marketing efforts significantly boosted POWR2’s brand presence and visibility.

Organic traffic saw an

80 %

increase, a testament to the improved SEO strategies and user engagement.

Total traffic received a

77 %

uplift, indicating a broader reach and increased service interest.

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A before and after screenshot of POWR2's web design
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