A Rolex on a wrist
Arnold Jewelers eCommerce Web Design Case Study

Growing New Users By 235% With eCommerce Best Practices

  • Arnold Jewelers, a family-owned jewelry business, wanted to modernize their website and provide a seamless experience for online shoppers.
  • We reorganized and redesigned their website to secure more leads and conversions.
  • The result: A 235% increase in new users, 418% boost in return users over 12 months and $500,000 in additional sales nationwide over nine months.
Request A Quote LAUNCH THE WEBSITE
Three screenshots of Arnold Jeweler's website design across devices

The Challenge

Arnold Jewelers required an eCommerce website experience that showcases their variety of products and services while providing a secure buying process.

Three screenshots of Arnold Jeweler's website design

Diverse Inventory

From vintage and unique jewelry to custom pieces and, timeless watches, Arnold Jewelers needed a website structure that was organized and easy to navigate.

Unoptimized User Journeys

The old website had links going to third-party websites, creating a confusing experience for the user and directing visitors away from the online store.

Fighting Fraud

Due to the unique nature and cost of some of Arnold Jewelers’ items, certain products require a verification check before a user can purchase it online.

THE SOLUTION

Our team of eCommerce specialists delivered a store structure that makes sense to the visitor,
guiding them to make a purchase.

Some of our deliverables included:

  • Updated Website Architecture

    We reorganized the sitemap and menu to improve the architecture, or structure of the website, grouping categories and subcategories together in a way that users could easily navigate.

  • Custom Web Design

    Our custom web design relied on featuring large images of the jewelry, strong headers, and muted colors to showcase the stunning collections.

  • eCommerce Best Practices

    Our digital strategist created conversion funnels for the user that bring the website visitors through a seamless and satisfying journey, from “just browsing” to “just wow!”

Tell Us About Your Project

The Results

Over a 12-month period, we:

Increased new users by

235 %

representing 333,000 more potential customers.

Grew returning users by

418 %

indicating higher brand loyalty.

Elevated engaged sessions per user by

40.6 %

and increased average engagement time by 8.3%.

Produced additional nationwide sales of

500 K $

in just nine months, highlighting the e-store’s success.

Request a Quote For Your Project
before and after arrow image
Before and after screenshots of Arnold Jeweler's website design
CLICK TO VIEW MORE Hide

Explore More Case Studies

Explore Our Case Studies & See How Digital Silk Grows Brands Online.
Featured

Developing A Secure Intranet

We set up a bespoke intranet, combining website functionality with Microsoft 365 synchronization, robust security features and an intuitive backend for streamlined management.

read the case study

Building Brand Loyalty With A Rewards Program

We built a user-friendly website for HP’s rewards program to boost brand loyalty, receiving members by 40,000 members in 6 months.

read the case study

Converting 43% B2B Leads Through Digital Campaigns

We delivered a new lead generation strategy for Xerox, increasing conversions with web design, PPC and email marketing solutions.

read the case study

Strategically Designing A Website To Grow User Base

Our team created a new website, paid media campaigns and SEO strategy to boost doForms’ traffic 22% in 2 months.

read the case study

Growing Organic Traffic By 42% Through Strategic Optimization

We optimized messaging, improved navigation, and enhanced design for a better user experience.

read the case study

Increasing Engagement 147% Through Unified Brand Identity

Our branding team created a detailed brand strategy, employer branding deck and unified brand architecture with a distinct logo for Unison Infrastructure.

read the case study

1,341% Revenue Growth Through Diversified Traffic

We implemented a tailored affiliate strategy, focusing on optimal positioning and creating new relationships with publishers.

read the case study

Securing 23% More Users With Website & Branding Solutions

We created a new logo and designed a fresh website with UX and technical SEO optimization.

read the case study
VIEW ALL CASE STUDIES