Trade Show Exhibit Design Company

Trade show graphic design generally refers the set of printed visual assets your brand displays at an exhibit booth that use text and imagery to communicate brand messaging.

This can include, but is not limited to, items such as:

• Backdrops
• Brochures
• Banners and other signage
• Table-top and pop-up displays
• Multimedia like videos or digital presentations
• Other branded collateral (like t-shirts, pens, and hats)

On average, your trade show exhibit has just three seconds to catch an attendee’s attention.

In other words, you’ve got three seconds to convince them your booth’s worth visiting — and your brand is worth their time.

Luckily, humans make most of their judgments based on visual information. Therefore, your design is capable of a whole lot of heavy lifting.

Making a great first impression is easier when you have professional trade show graphics to do the talking for you.

Making a great impression at trade shows is vital to getting the most of your time, effort and resources.

Set your brand up for success; start by defining a few key areas:

• Brand Identity: Is your brand more serious or casual? Traditional or edgy? Reserved or playful? Consult your branding and communication strategy for guidelines on your brand’s voice and use of its unique elements.
• Target Audience: Who is your brand meant to appeal to? Are you marketing to individuals or other organizations? Start by defining your customer personas, then determine how best to communicate with them.
• Brand Recognition: How recognizable is your name at this kind of event? Are you focusing on overall brand awareness and attracting new customers, or are leaning on an established identity to introduce a new product or service?

Just to get this out of the way, there’s no singular answer for this question. What we can say, though, is that you should view trade show graphics as an investment into your brand.

Your trade show exhibit design’s quality and overall effectiveness reflect directly on your brand. Your customers are likely to be savvy and will notice if your graphics and messaging are low-effort, unoriginal or just plain boring.

Settling for less can end up doing more harm than good; while you might save money in the short-term, your brand reputation can take a hit.

When it comes to trade show graphics, don’t cut corners. If you don’t have the time or specialists on-hand to create the right graphic content to fit your vision, we suggest outsourcing.

A team of dedicated graphic design specialists can get you the greatest return on your investment, help boost your brand recognition and authority, and attract new customers.

If you’re still looking for a cost estimate, you can set up a consultation with our experts who can provide a quote and personalized service package.

If you’ve decided to pursue professionally designed graphics, we suggest looking into a full-service design agency to really compound your investment.

Full-service agencies like Digital Silk can provide not only specific design services, but a whole host of accompanying services and expert consultancy to enhance your entire branding and marketing strategy.

Your brand can benefit from services such as:

• Packaging design
• Logo design
• Brand strategy
• Brand book creation
• Creative web design
• Digital marketing
• SEO optimization

At Digital Silk, we have branding and design experts based throughout the U.S. and internationally.

You can find our services for your next trade show in the following areas and beyond:

• Chicago
• Los Angeles
• Miami
• New York

Get in touch with our team today to prepare for your next trade show.