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Brand Design Services

Leverage our brand design services to develop a distinctive visual identity that resonates with clients and prospects.

  • Logo Design
  • Brand Book Design
  • Packaging Design
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Our Complete Branding Design Services

From developing your brand’s visual identity to implementation and growing your presence online, we can support you with consultation and hands-on design services.
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Brand Audit & Strategy

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Develop a memorable visual branding representation with logo design, typography, color palette and more.

Logo Design

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Elevate your image and showcase your brand’s unique values and voice with a custom new or updated logo design.

Packaging Design

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Your packaging reinforces brand awareness and your product’s purpose — and it can be key to driving sales. We’ll make sure you stand out on the shelf.

Brand Book

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Develop a set of comprehensive branding design guidelines to present your brand consistently and clearly across all channels, no matter who’s creating the message.

Custom Web Design

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Whether your site exists to inform, educate or sell your products and services, we’ll engineer custom website design that drives your target KPIs.

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Elevate Your Brand Design With Digital Silk

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Partner With A

A Reliable Branding Design Company

Experience bespoke branding services for organizations of all sizes and specialties.

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Branding & Design Portfolio

Discover our branding experts’ cutting-edge design work for a diverse range of clients.
B2B

Biotech Brand & Digital Presence Development

Our brand redesign allowed SNP to revamp its digital experience and reposition itself within the biotech industry.

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Enhancing A Healtcare Brand’s Architecture

Collaborating with our brand strategists, TRC has restructured and streamlined its digital presence.

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Redesigning B2B Brand’s Digital Presence

From brand strategy to web redesign, we provided a full service to revitalize FieldEdge’s brand authority.

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End-To-End Health Insurance Branding

We collaborated with health insurance business LIG Solutions to drive brand awareness and recognition through brand design, positioning and strategy solutions.

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B2C

Bringing A New Brand Into The World

Our team built a new brand image design for SNP as it launched Genate, a pre-natal precision nutrition offering.

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Real Estate Digital Experience

Launching NewDevRev’s brand online required end-to-end services, including brand book and logo creation.

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Electric Vehicle eCommerce Marketplace

Our brand strategy, design and development offerings supported EV Universe as it launched online.

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Realtor Positioning & Brand Strategy

Our brand strategy and digital marketing services strengthened real estate business Cribbed’s visual identity.

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eCommerce

ReBARKAble e-Shopping Experience

Dognomics collaborated with our brand strategists and designers to deliver a new vision and eCommerce solution.

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Launching Fiber Water Brand Online

Brand strategy, logo and web design services were included as we helped NEWater expand its visibility.

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Branded F&B Digital Experience

We utilized Buddha Brands’ playful visual identity to design an exciting and engaging online experience that drives conversions.

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Redesigned Luggage e-Shop

Our strategists and designers created on-brand visuals and a sleek website design to support the expansion of luggage services firm Rollink.

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What We Promise

Experience Trusted Branding Services With Digital Silk

Our branding experts will provide a tailor-made experience that delivers.

Analytical Approach

Analytical Approach

Each decision we make is results-driven and comes off the back of thorough, individualized research.

Project Ownership

Project Ownership

Your branding project is our baby. We will take the utmost care of it until launch and beyond.

Quantifiable Results

Quantifiable Results

Our strategies are all designed to create measurable results in the areas that matter the most.

Meet With Our Branding Agency Experts

Get a brand design audit and custom proposal for your project.

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Our Industries

We deliver our brand design services across multiple markets.

Discover some of the industries we have worked with. Contact us to explore our complete portfolio.

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Our restaurant branding experts will provide professional brand strategy, design, and development services to give your hospitality business a fresh and modern look.

Explore Restaurant Branding Services

Looking to enhance your hospitality business? Our top-rated hotel branding agency offers expert brand strategy, logo design, and brand book creation services to help you achieve your business goals.

Explore Hotel Branding services

We offer tailored brand strategy, logo design, and brand book services that will refresh the look of your law firm and make it stand out from the crowd.

Explore Law Firm Branding Services

Our team provides tailored branding strategies, custom web design, and ongoing marketing campaign services to help you improve your brand positioning in the crowded healthcare market.

Explore Healthcare Branding Services

Collaborate with us to develop a professional brand strategy, design, and implementation that will take your construction company to the next level.

Explore Construction Company Branding Services
4 Simple Steps

Our Brand Design Process

We deliver custom projects that drive real results on-budget and on-time thanks to our proven process.

Discovery

Discovery

You’ll meet your dedicated brand design specialists. The onboarding process brings your team and ours into alignment on goals, requirements, timelines and budgets.

Planning

Planning

Then, we take a deep dive into customer and competitor research to define your brand’s positioning in its competitive landscape and identify where you want to be.

Execution

Execution

Our design specialists combine your information, our research and industry best practices to create a brand book with distinctive visual elements and their usage guidelines.

Optimization

Optimization

We’ll review your designs together until you’re thrilled with your brand book. We can provide recommendations and development for your next steps if desired.

Tips & Tricks

Brand Design Best Practices

Wherever you are in the branding process, optimize your strategy with these guidelines.

Consider Stakeholders
Lead With User Personas
Onboard Your Team

Consider Stakeholders

Having a unified voice and brand identity that resonate with your stakeholders is essential to communicating the values of your culture.

By examining who’s involved in your business, from investors and partners to suppliers and customers, we’ll develop tailored messaging and an authentic visual identity that will promote positive brand awareness and move everyone forward together.

A discussion between stakeholders at a brand design agency

Lead With User Personas

User personas are personifications of your key market segments. Studying your target audiences’ emotional triggers and online habits can help you identify the aesthetic and visual direction that would appeal to them.

Remember, your brand needs to be authentic to your company culture, but it also needs to engage your target audience.

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Onboard Your Team

Uniting your workforce with a compelling, unified narrative, including the visual guidelines, is the key to unlocking their potential as brand champions.

Your team is your most valuable resource. Getting everyone on board helps nurture vital relationships with customers, stakeholders and prospects.

Onboarding meeting at a brand design agency
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Branding Strategy FAQs

Branding is a key component of your marketing strategy.

By using memorable design elements to convey your unique value proposition to a targeted audience, you can increase brand awareness and engagement.

While a logo is included among those elements, it’s just one component of your overall brand’s visual identity.

A holistic approach to brand design encompasses everything from visual elements (like your logo, typography, color palette and more) with effective strategy for measurable results.

 

Yes, we do provide rebranding and brand redesign services. If you’re ready for a change, our brand design experts can help you implement it.

Whether you know exactly what you want or need the guidance of in-depth customer and competitor research, we’ll partner with you to create design elements that best represent your current brand identity.

 

We’ll keep you updated with regular email progress reports, but you’ll also get to know the team tackling your project via Zoom video meetings.

For scheduling purposes, you should know that our working hours are 8:00 AM – 5:00 PM EST.

 

While the best practices for your unique industry or niche might be highly specialized, design principles don’t change from industry to industry.

Each project is approached with best practices for branding design in mind, which we combine with in-depth research into your competitors and related companies.

Then, we determine how much you should fit in or stand out in your competitive landscape and craft your design accordingly. At the end of the day, a strong brand designer can do great work for any industry.

 

At the end of the project, you will receive a brand book that outlines your: 

  1. Brand Statement  
  2. Mission Statement  
  3. Vision  
  4. Core Values 
  5. Unique Value Proposition  
  6. Brand Personality  
  7. Brand Voice 
  8. Brand Messaging  

 Your brand book will also have specific guidelines for your visual identity: 

  1. Color Palette: 3 to 5 colors to use for branding, marketing and web materials  
  2. Fonts: What fonts are allowed, web font, spacing, and alignment  
  3. Graphical Elements: What branded graphics are used to supplement the primary logos  
  4. Imagery: What type of imagery best represents your brand 
  5. Favicon: What small icon to use for the website tab 
  6. Collateral Samples: How the brand is used on various collateral 

 We also provide optional services in logo design, consumer research, brand architecture, and more. If you need it, we can provide it. Our experts can guide you in selecting the right package of services for your brand’s unique needs. 

 

At Digital Silk, our services are provided at a number of world’s major cities.

However, you don’t have to be based in these cities to use our services. We conduct all of our communication and meetings online for your convenience.

Our hours of operation are 9:00 AM – 5:00 PM, Eastern Standard Time.

Want to schedule a call? Get in touch and request a consultation for your next creative design project.

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Branding Services

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